Switch: How to Change Things When Change is Hard

by Dan Heath,Chip Heath

ISBN 13: 9781847940315

Format: Paperback (320 pages)
Publisher: Random House Business
Published: 04 Mar 2010

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Made to Stick: Why Some Ideas Survive and Others Die

by Chip Heath,Dan Heath

ISBN 13: 9781400064281

Format: Hardcover (336 pages)
Publisher: Random House
Published: 02 Jan 2007

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